Finalist

Trinity

The goal of ARtee is to launch T-shirts featuring digital art by employing AR technology and using works from local artists.

ARtee will invite creators to design illustrations of various kinds and tracker for us. The top front and back of the T-shirt will display the creator's tracker chosen by customers, while the right sleeve will feature a logo customised with small illustrations.

Each creator has its own unique tracker. When scanned with an AR camera, the large illustration of the creator will appear on the blank area of the clothing through the user's smartphone. This technology integrates with the filters in Instagram Story, allowing users to switch between different illustrations' filters within the app.

To spread the name of ARtee and attract creators to collaborate, our first set of filters will be the same style of celebrities' clothings created by us. We will also collaborate with shopping malls to attract the public to take Instagrammable pictures and shop. Moreover, we will open up submissions in the future to help people realise their dreams.

To conclude, ARtee, with its focus on AR technology, collaboration and personalised customization, undoubtedly has great potential for growth.

For more information, please contact dare.to.change@ydc.org.hk

Showcase