Dare To Change

HKSTPC Technopreneur Golden Award – FACCi

FACCi is an AI-powered B2B2C (business-to-business-to-consumer) e-commerce platform that aims to provide an all-new fashion shopping experience. The philosophy behind this project comes from the idea that most consumers possess only a surface-level understanding of fashion and lack the necessary resources and background to fully grasp the field, causing them to encounter difficulties when purchasing new apparel. At the same time, online retailers often lack the required tools for targeted sales and are unable to provide their consumers with sufficiently personalised shopping experiences, resulting in their products frequently being undervalued. FACCi is dedicated to revolutionising the online fashion shopping experience by serving as both a fashion mentor for consumers and a lead salesperson for retailers.

With FACCi, consumers can pick articles from different brands, which they can put together with the assistance of AI-powered outfit matching and virtual fitting room services that can then be purchased all at once with a single click. The end result is a seamless, fully personalised fashion shopping experience that is tailor-made to match the needs of individual users. FACCi also uses AI for automated category sorting and bookmarking to effectively organise orders. A quick scan of one’s dresser allows FACCi to provide targeted clothing recommendations and virtual representations of different ensembles so that consumers can come up with different outfits to match various occasions.

"Active, Accessible, Affordable" are the core concepts of FACCi, which hopes that everyone can dress up easily, boost their confidence, and express themselves.

For more information, please contact dare.to.change@ydc.org.hk

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