InnoMind® Competition

HKSTPC Techno Award Techno-Idea Award – APRICUS

Project Orca

Items are misplaced and even lost every day. Our team aims for our clients’ to take all the necessary precautions whilst being convenient. Our product differs from our competitors for instance AirTags, Tiles, etc., vastly as it ensures that unauthorised tracking of possessions without prior consent will not take place, and the users will immediately be notified within 2 metres. Our product’s technology can accomplish this quest and can conquer the challenges faced by our competitor’s product.

Our product is composed of 2 main components: a terminal device and RFID tags. Orca is specifically designed for people who have to carry around a lot of belongings daily or someone who loses track of them easily. Orca is very simple to operate, connecting your possessions to you at the click of a button of the transmitter. The second the system recognises an item, which is confirmed by showing the number of the RFID tag. Once the tag has left its 2 metre detection reach. The user will be notified immediately by vibration. Users can purchase an anulus which can be an extra alert system, just in case one cannot receive the vibration from the transmitter. The caution system can be a stylish accessory, which for example a ring, the amulet of a necklace, etc.

As for the promotion of Orca, we plan to start off by creating a website and social media platforms to give possible buyers insight into the Orca. We also plan to promote Orca through TV Platforms as advertisements as well as through YouTube ads. As these platforms are in an international scope, the product can also reach the worldwide market. Finding a celebrity to be our brand ambassador is also in our foresight. Moreover , as the Orca can be attached to various accessories, our team also plans to collaborate with various well-known sustainable companies to promote and manufacture the product.

As you can see, our product not only has a reasonable price, but also a better function than our competitors, for example, AirTag, Tiles, etc. We believe that this product will provide a positive impact to the market.

For more information, please contact dare.to.change@ydc.org.hk

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